A Strategic Communications + Public Affairs Firm
A Strategic Communications + Public Affairs Firm
We are passionate about solving problems creatively and collaboratively; educating and activating stakeholders; and, using storytelling and innovation solutions to impact change.
We create disruptive strategies that help clients achieve goals, overcome challenges and come out stronger and better able to meet their core mission and serve their customers and constituents.
PSG is often retained for sensitive issues that require creativity, insight, tact, and discretion. We act as an extension of our clients' teams, working side-by-side to solve their most pressing issues.
Portman Square Group brings together a talented network of experienced senior consultants to assist our clients. With service in the White House, on the Hill, in federal agencies, state governments, and in private business, our core team has decades of experience in strategic communications, advocacy, government relations, policy analysis, crisis management and business consulting. Our integrated team approach allows us to create bespoke solutions to maximize opportunities and minimize risk.
We build from a base of knowledge. Our in-house research and analysis provides insight and clarity into the most challenging situations and murkiest issues. By providing a deep understanding of current realities, drivers, influencers, public sentiment, as well as the political and regulation realities, we help clients make informed decisions, mitigate risk and position themselves for opportunities.
We know that to influence, you need first to understand. We provide research methodologies and partner with the best minds to provide consumer, qualitative and quantitative data. This allows us to create effective strategies, on point messaging and measure effectiveness.
We build from a base of knowledge. Our in-house research and analysis provides insight and clarity into the most challenging situations and murkiest issues. By providing a deep understanding of current realities, drivers, influencers, public sentiment, as well as the political and regulation realities, we help clients make informed decisions, mitigate risk and position themselves for opportunities.
We know that to influence, you need first to understand. We provide research methodologies and partner with the best minds to provide consumer, qualitative and quantitative data. This allows us to create effective strategies, on point messaging and measure effectiveness.
Our team helps companies create impactful communication strategies to educate and influence. Through data-driven message development we help clients tell their stories and cut through the noise.
Our crisis communications practice can help organizations when the stakes are high. We work closely with clients' legal and internal communications and government affairs teams to define priorities and mitigate risk.
Our team helps companies create impactful communication strategies to educate and influence. Through data-driven message development we help clients tell their stories and cut through the noise.
Our crisis communications practice can help organizations when the stakes are high. We work closely with clients' legal and internal communications and government affairs teams to define priorities and mitigate risk.
With knowledge gained from working at all levels of government we design effective outreach and advocacy campaigns. We help clients communicate their values and tell their stories to nurture and broaden public support, establish lasting foundations in the community, and address concerns with a positive and proactive approach.
With knowledge gained from working at all levels of government we design effective outreach and advocacy campaigns. We help clients communicate their values and tell their stories to nurture and broaden public support, establish lasting foundations in the community, and address concerns with a positive and proactive approach.
Our expertise
Portman Square Group helps clients reach their audiences through the methods and channels that create impact and action. PSG is data-driven with in-house intel capabilities that offers cutting-edge research to help clients know where the conversation begins and how to influence it. We develop effective messaging to drive opinions and objectives.
Our expertise
Portman Square Group helps clients reach their audiences through the methods and channels that create impact and action. PSG is data-driven with in-house intel capabilities that offers cutting-edge research to help clients know where the conversation begins and how to influence it. We develop effective messaging to drive opinions and objectives.
We craft stories that move people to action.
Storytelling
Content Marketing
Video or Video Series
Podcast
Blog
B2B & B2C
Branding/Rebranding Campaigns
Cross-Platform/Multichannel Campaigns
Digital Marketing/PR Campaigns
Influencer Campaigns
Social Good Campaigns
We know what makes a great story and what keeps your business in the news and ahead of the curve. Our strategic campaigns help clients disrupt industries, launch endeavors and engage with the audiences that matter.
Strategy & Campaign Planning
Paid and Earned Media
Thought Leadership
Speaking & Awards Management
Startup Brand Building
Analyst Relations
Advanced Reporting
Media Training
Survey Management
We drive client messaging through an array of stakeholder outreach, earned and owned media, interactive tools, and live events. We help your brand break through the noise with strategic messaging, targeted engagement, creative multimedia campaigns, optimized advertisements, and spokesperson training.
Social Media Channel Management
Digital Newsroom
Paid Social Media Advertising
Analytics / ROI Tracking
Community Building
Social Media Training
Executive Social Media Management
Influencer Relations
We help clients communicate with the public and stakeholders during a crisis. PSG helps organizations navigate challenging situations and deliver the right messages at the right time, influencing the narrative and protecting reputations and revenues. PSG has extensive experience with international media and navigating political sensitivities.
Crisis Communications Planning & Spokesperson Training
Social Listening and Monitoring
Crisis Management and Response
Reputation Management
Media relationship management
We understand what makes an effective external relations strategy. We help our clients build the right relationships with those who can be champions for your company. Our varying levels of engagement strategy are tailored specifically for the needs of each client.
Identify key stakeholders, decision-makers and analysts
Secure and staff briefings
Manage briefing schedule
Briefing document and collateral material preparation
Competitive analysis
We build the platforms to tell your story.
Mobile App
Site Launch
Site Design and Redesign
We help educate voters and drive action like our work with the Gooding County Hospital District and North Canyon Medical Center to educate voters and move an initiative through the petition process and onto the May 15, 2018 ballot where the initiative won the overwhelming approval of 87% of county voters.
We help organizations share important information with stakeholders and the public to strengthen their outreach and partnerships.
We help clients share technical information in an approachable way that the public can understand.
We understand decision-makers and what drives them. We build and manage strong coalitions like the Idaho Coalition for Action on TRIA - a broad group of business leaders and organizations here in Idaho that helped educate the public and lawmakers about the importance the Terrorism Risk Insurance Act (TRIA) plays an important role in supporting businesses here in Idaho and supporting economic growth across America, working to successfully reauthorize TRIA in Congress for seven years.
We designed and produce award-winning videos, like this one for the Regional Economic Development for Eastern Idaho and Idaho National Laboratory so they could attract employees and businesses to Eastern Idaho.